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Online Marketing Glossar
Online-Marketing Glossar
A
Advertorial/ Sponsored Post
Average Order Value (AOV)
B
Bounce Rate
Brand Lift Study
BAU (Business as Usual)
C
Conversion Rate
Customer Lifetime Value
Customer Journey Management
CBO (Campaign Budget Optimization)
Customer-Experience
Customer Journey
CMS / Content Management System
Customer Acquisition Cost
Customer Relationship Management (CRM)
Content Marketing
D
Duplicate Content
E
Event Tracking
Engagement Rate
E-Mail Marketing
Earned Media, Paid Media & Owned Media
F
Feed
(Sales-)Funnel und Marketing-Funnel
Frequency Capping
G
Google Ads / AdWords
Gebotsstrategien (Google Ads)
Google Shopping
I
Influencer Marketing
Impression Share
L
Landingpage
Leadgenerierung
Local SEO
Linkaufbau
Lead Management
M
Marketing-Mix
Machine-Learning
Marketing
Marken und Brand
My Client Center
Matomo
Merchant Center
Medienbeobachtung
Marketingstrategien
Marketing Automation
N
Natural Language Processing (NLP)
Native Advertising
O
Online-PR
Online-Monitoring
Online-Marketing
P
Performance Marketing
Programmatic Advertising
Presseverteiler
Pressemitteilung
Pay-Per-Click
Presseagentur
PR
Q
Qualitätsfaktor
R
Retargeting
S
SEO-Optimierung
Suchmaschinenmarketing (SEM)
SERPs
Social-Media-Marketing
Suchmaschinenwerbung oder SEA
Single Keyword Ad Groups (SKAGs)
Smart Bidding
Strategische Kommunikation
SEO
T
Tracking Pixel
Targeting
U
Unternehmenskommunikation
V
Viral-Marketing
View
W
Warenkorb
Z
Zielgruppe
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