Online-Marketing Glossar A Advertorial/ Sponsored Post Average Order Value (AOV) B Bounce Rate Brand Lift Study BAU (Business as Usual) C Conversion Rate Customer Lifetime Value Customer Journey Management CBO (Campaign Budget Optimization) Customer-Experience Customer Journey CMS / Content Management System Customer Acquisition Cost Customer Relationship Management (CRM) Content Marketing D Duplicate Content E Event Tracking Engagement Rate E-Mail Marketing Earned Media, Paid Media & Owned Media F Feed (Sales-)Funnel und Marketing-Funnel Frequency Capping G Google Ads / AdWords Gebotsstrategien (Google Ads) Google Shopping I Influencer Marketing Impression Share L Landingpage Leadgenerierung Local SEO Linkaufbau Lead Management M Marketing-Mix Machine-Learning Marketing Marken und Brand My Client Center Matomo Merchant Center Medienbeobachtung Marketingstrategien Marketing Automation N Natural Language Processing (NLP) Native Advertising O Online-PR Online-Monitoring Online-Marketing P Performance Marketing Programmatic Advertising Presseverteiler Pressemitteilung Pay-Per-Click Presseagentur PR Q Qualitätsfaktor R Retargeting S SEO-Optimierung Suchmaschinenmarketing (SEM) SERPs Social-Media-Marketing Suchmaschinenwerbung oder SEA Single Keyword Ad Groups (SKAGs) Smart Bidding Strategische Kommunikation SEO T Tracking Pixel Targeting U Unternehmenskommunikation V Viral-Marketing View W Warenkorb Z Zielgruppe
